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Dr TSUI, Chun-man Bruce

Dr TSUI, Chun-man Bruce

Senior Lecturer

BBA (City H.K.); MSc, D.HTM [PolyU(H.K.)]; CHE

Teaching and Scholarly Interests: Customer Relationship Management; Customer Satisfaction; e-Business in Hospitality and Tourism Industry; Event and Exhibition Management; Hospitality and Tourism Marketing; Hospitality Education and Student Learning; International Hospitality Business and Development; Strategic Management in Hospitality and Tourism Industry

Output/ Activities/ Achievements

Dr Tsui obtained his BBA (Hons), majoring in Information Systems and minoring in Human Resources Management from the City University of Hong Kong. He then completed his Master and Doctoral degrees in Hotel and Tourism Management at PolyU. He is also a Certified Hospitality Educator (CHE).

Before joining this institution, Dr Tsui worked for different departments of various hotel and tourism organisations. He started his teaching career in 2005 in the departments of hotel and tourism management of various tertiary education institutions.

Dr Tsui’s teaching and research subject areas include strategic management, strategic marketing, human resources management, higher education and customer relationship management etc. He has published his papers in various peer-reviewed journals such as International Journal of Hospitality and Tourism Administration, Journal of Human Resources in Hospitality and Tourism, Asia Pacific Journal of Tourism Research, and Information & Management.