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Dr Joseph Lee graduated from York University, Canada with a Bachelor of Administrative Studies degree and subsequently received a Master of Science degree in China Business Studies from The Hong Kong Polytechnic University, a Master of Education degree from The Open University of Hong Kong, and a Doctor of Business Administration degree from Hong Kong Baptist University.

Dr Lee acquired a number of professional qualifications from the UK, China and Hong Kong, including Chartered Marketer and Member from The Chartered Institute of Marketing, Member of Chartered Management Institute, National Marketing Management Qualification and National Logistics Management Qualification from China Business Managers Association, Associate Research Fellow of Chinese Businesses Case Research Centre from Hong Kong Baptist University, and Lifetime Member of Beta Gamma Sigma.

Over the years, Dr Lee has worked in the fields of food and beverage, information technology, retailing, and educational and training service where he accumulated solid marketing and management experience.

Prior to joining this institution, Dr Lee was the deputy programme leader of the BA (Hons) International Business Management of Northumbria University in Newcastle, the UK. He was also appointed as the dissertation / project coordinator and supervisor of the programme.

Dr Lee’s research interests include Services Marketing, Brand Management, and Marketing Communications. He has also published refereed papers in academic conferences.