Dr Joseph Lee is a Senior Lecturer of the Division of Business and Hospitality Management. His research interests include digital tourism, service recovery, green marketing and AI engagement management. He has published over fifty refereed articles as the first author in international journals and refereed conference proceedings, including Tourism Management, Cornell Hospitality Quarterly, Annals of Leisure Research, Journal of Tourism Futures, Journal of Tourism, Heritage and Services Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, Asia Pacific Journal of Marketing and Logistics, Service Business, Journal of Asia Business Studies, among others.

Dr Lee is currently the Special Issue Editor for Journal of Foodservice Business Research and Service Marketing Quarterly. He is also the Editorial Board Member for Service Business and Journal of Global Information Management. He has been the Best Paper Award recipient from the American Applied Business Research Conference held at Jacksonville University.

Dr Lee acquired a number of professional qualifications from the UK, China and Hong Kong, including Chartered Marketer and Member from The Chartered Institute of Marketing, National Marketing Management Qualification and National Logistics Management Qualification from China Business Managers Association, Associate Research Fellow of Chinese Businesses Case Research Centre from Hong Kong Baptist University, and Lifetime Member of Beta Gamma Sigma. Over the years, Dr Lee has worked in the fields of food and beverage, information technology, retailing, and educational and training service where he accumulated solid marketing and management experience.