Dr Helen Wong is the Principal Lecturer of the Division of Business and Hospitality Management at the College of Professional and Continuing Education of The Hong Kong Polytechnic University (PolyU). She obtained her Bachelor of Arts (First Class Honours) from PolyU, her Master of Science from the University of London, and her Doctor of Business Administration from the University of South Australia. She is also a fellow member of ACCA and HKICPA, a member of CPA Canada. 

Dr Wong has extensive experience in teaching, accounting, and finance, with roots in both Hong Kong and Canada. She has previously worked in organisations such as PricewaterhouseCoopers, the Hong Kong Stock Exchange, and the University of Toronto.

Dr Wong’s wide-ranging research interests reflect her passion for financial accounting, green business strategies, ESG practices, artificial intelligence (AI) literacy, sustainable tourism, employee engagement, and blended learning. Her scholarly work has been extensively published in journals such as Tourism Management, Journal of Hospitality and Tourism Technology, Research in International Business and Finance, Asia Pacific Management Review, Education and Information Technologies, Journal of Hospitality and Tourism Insights, Technology, Knowledge and Learning, Journal of Fashion Marketing and Management, Journal of Happiness Studies, Education + Training, Journal of Asia Business Studies, and International Journal of Educational Research Open. Incorporating interdisciplinary knowledge, her current research explores the intersection of ESG and Generative AI, blockchain technology, digital well-being, the silver economy, and the impact of ESG controversies on corporate financial performance.